Measuring Your Advertising ROI Using The Marketing Equation

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This is the second episode of a three part mini-series where I'll focus on the THREE (3) Primary Functions of any Successful Marketing Program. In a nutshell, I call it the "CMB Principle:" Capture, Measure, & Build.

This week we're focusing on the ability to effectively Measure and Track your advertising efforts. No longer is it a tedious and laborious (not to mention expensive) effort to accomplish this essential marketing task. However, in the past before the advent of the Internet and web based technologies, that statement would not be hold true. As a matter of fact, the ability to measure market data and analyze those findings to improve marketing intelligence was strictly reserved for the large companies with marketing budgets and an entire marketing department to handle those tasks.

Flash forward to right now! (circa. Internet 200?) You can easily, quickly, and extremely cost effectively measure the results of every one of your markteing efforts. Think about it...no other time in the history of man can a small business leverage the incredibly awesome power of the internet to capture, measure, and build relationships (world-wide).

And all of that EQUALS sales (more money or INCREASED PROFIT)!

However, before we jump into how to measure, you need to understand and appreciate the science of marketing. And as with every science, you must have equations & formulas. In the POWER Podcast, I share the most "heavily guarded" Marketing Equatiion which is behind thousands of successful marketing campaigns.

In short, the Marketing Equation is made up of 4 components:
I + E + E + O = Results.

Or, Interrupt + Engage + Educate + Offer = Results!

Listen to the podcast for an in-depth explaination and overview of this fundamental formula for marketing success. If you don't use it in EVERY business communicaiton, you are leaving money on the table...NO DOUBT ABOUT IT!

If some of you are unable to listen to the podcast (even on their computer), I'll meet you in the middle of the road and provide a downloadable PDF File where you can learn more about the Marketing Equation.

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Request Your FREE Copy Of:
"The Marketing Equation Explained"

Click Here
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I also spend a great deal of time going into detail about how to measure all of your advertising responses using the latest web technology. It doesn't matter if you are advertising offline in newspapers, direct mail, TV, radio, magazines, etc., you can still use the web as an automatic tracking resource.

Imagine if you are running two different ads, one in your local newspaper and you are sending the other out as a direct mail piece. You can easily setup a special web page strictly for the purpose of delivering the OFFER that you extended in each ad. Now, by using a little web technology, you can put a unique web address on each ad which directs your traffic accordingly.

It is now a piece of cake for you to determine how many people responded to each ad piece you ran and what your ROI is. The big secret is deploying the special web based software that allows you to easily set this up.

Usually, you will find ad tracking software available for a monthly fee that may range between $30 to upwards of $1,200 per month. However, I've extended an extra special offer to all of my loyal podcast subscribers which will save them $1,500!!! (I'm sorry, but you'll have to listen to the podcast to find out the details).

I guarantee you will really enjoy this episode because of all of the resources you'll discover and have at your fingertips just from listening.

As always, I welcome your comments and feedback on this (or any) episode...so, please feel free to use the COMMENTS link below.

Until next week.

Regards,

Marc Gamble
Profit Consultant
info@howtoincreaseprofit.com

P.S. Here's the link for the offer that I referenced in the POWER podcast for my subscriber's convenience. http://www.howtoincreaseprofit.com/freeoffer